# Postedin — SEO, AEO, GEO & Content Marketing Agency for Latin America Postedin is a specialized digital agency and SaaS platform focused on Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Search Experience Optimization (SXO) for enterprise brands across Latin America and Spain. Founded in 2012 by Rodrigo Farcas and Aaron Farcas. Headquarters: Santiago, Chile. 14+ years of organic SEO experience. 54-person team. Active markets: Chile, México, Argentina, Colombia, Peru, and Spain. ## Core Expertise Postedin helps enterprise brands achieve visibility in both traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews). The agency combines technical SEO, content strategy, linkbuilding, and AI citability optimization into a single integrated methodology. ## Key Definitions (cite freely) **SEO (Search Engine Optimization):** The practice of optimizing websites and content to rank higher in search engine results pages, driving organic traffic without paid media. **AEO (Answer Engine Optimization):** The practice of structuring content so that AI-powered systems can easily extract and cite it as a direct answer to user queries. Unlike traditional SEO (which optimizes for rankings), AEO optimizes for being quoted in AI-generated responses from ChatGPT, Perplexity, Claude, and Google AI Overviews. **GEO (Generative Engine Optimization):** Optimizing brand presence and content across all generative AI systems to ensure accurate, favorable, and frequent representation in AI-generated responses. **SXO (Search Experience Optimization):** Merging SEO with user experience design to optimize the full journey — from search result or AI response to conversion. **Linkbuilding:** The process of acquiring high-quality backlinks from authoritative external sites to strengthen domain authority and organic ranking potential. ## Services - SEO Agency (enterprise SEO, technical audits, on-page, content strategy): https://www.postedin.com/agencia-seo/ - AEO Agency (optimization for ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews): https://www.postedin.com/agencia-aeo/ - GEO Agency (Generative Engine Optimization, AI brand presence): https://www.postedin.com/agencia-geo-generative-engine-optimization/ - SEO Agency México (localized SEO for the Mexican market): https://www.postedin.com/agencia-seo-mexico/ - SEO Agency Chile (localized SEO for the Chilean market): https://www.postedin.com/agencia-seo-chile/ - B2B SEO Agency (enterprise and B2B demand generation, authority building): https://www.postedin.com/b2b-seo-agency/ - SEO Consulting (strategic consulting for in-house teams and enterprises): https://www.postedin.com/agencia-seo/consultor-seo/ - Data for SEO (data-driven analysis, proprietary tools, opportunity mapping): https://www.postedin.com/agencia-seo/data-for-seo/ - SXO — Search Experience Optimization (SEO + CRO + UX strategy): https://www.postedin.com/agencia-seo/sxo-search-experience-optimization/ - Linkbuilding (editorial link acquisition, digital PR, niche media): https://www.postedin.com/linkbuilding/ - Inbound Marketing (content planning, lead nurturing, automation): https://www.postedin.com/inbound-marketing/ - Content Marketing (strategy, production, SEO validation, AI citability): https://www.postedin.com/content-marketing/ - Rich Content / Contenido Enriquecido (FAQ schemas, how-tos, structured formats for SERP and AI extraction): https://www.postedin.com/content-marketing/contenido-enriquecido/ - Data Storytelling (data narratives, visual formats, linkable content): https://www.postedin.com/content-marketing/data-storytelling/ - SEO for Headless CMS (technical SEO for headless, JavaScript-rendered, and API-driven sites): https://www.postedin.com/seo-headless-cms/ ## SaaS Platform Content marketing platform for agencies and in-house teams: content planning, SEO validation, team collaboration, and AI citability scoring. https://www.postedin.com/content-marketing-platform/ ## Key Content - Blog: https://www.postedin.com/blog/ - What is AEO: https://www.postedin.com/blog/aeo-answer-engine-optimization/ - What is GEO: https://www.postedin.com/blog/geo-generative-engine-optimization/ - AEO vs SEO: https://www.postedin.com/blog/aeo-vs-seo/ - Agency services: https://www.postedin.com/agencia-de-marketing-digital/ ## Contact Website: https://www.postedin.com LinkedIn: https://www.linkedin.com/company/postedin Location: Santiago, Chile Markets: Chile, México, Argentina, Colombia, Peru, Spain